YouTube is one of the most powerful platforms to share your content and reach a massive audience. However, with billions of videos uploaded to the site, it can be tough to stand out and get your content discovered. Utilizing tags and playlists can help your video get found by the right audience and increase your views and engagement. In this blog post, we will go over how to utilize tags and playlists to get your YouTube video discovered.

Why Tags and Playlists are Important

Tags and playlists are essential for helping your video get discovered on YouTube. Tags are keywords that you can add to your video to help YouTube understand what your video is about. When someone searches for those keywords, your video may show up in the search results. Playlists are groups of videos that you can create around a specific topic or theme. Creating playlists helps to organize your content and makes it easier for viewers to find and watch more of your videos.

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How to Use Tags

Using tags is an essential part of optimizing your video for search on YouTube. Here are some tips for using tags effectively:

1. Use Specific Tags

When adding tags to your video, be specific. Use relevant keywords that describe what your video is about. For example, if you’re creating a recipe video for vegan brownies, you might use tags like “vegan baking,” “chocolate brownies,” and “healthy desserts.” Using specific tags helps YouTube understand what your video is about, which makes it more likely to show up in search results for those specific terms.

2. Use Long-Tail Keywords

Long-tail keywords are more specific and less competitive than shorter keywords. Using long-tail keywords as tags can help your video rank higher in search results for those specific terms. For example, instead of using a broad tag like “cooking,” you might use a long-tail tag like “healthy vegetarian recipes for beginners.” This tag is more specific and less competitive, which can help your video get discovered by the right audience.

3. Use Tags to Describe Your Video

Tags should accurately describe the content of your video. Use tags to describe the topic, theme, and key points of your video. This will help YouTube understand what your video is about and show it to people who are interested in that topic.

4. Use Branded Tags

Branded tags are tags that include your brand name or username. Using branded tags can help your videos show up in search results when people search for your brand or username. For example, if your channel name is “Cooking with Sarah,” you might use the tag “Cooking with Sarah” in all of your videos.

5. Use Tagging Tools

There are several tagging tools available that can help you find the right tags for your video. Some popular tagging tools include TubeBuddy and VidIQ. These tools provide keyword suggestions and analytics to help you optimize your tags for search.

How to Use Playlists

Playlists are a powerful way to organize your content and help viewers discover more of your videos. Here are some tips for using playlists effectively:

1. Create Themed Playlists

Creating themed playlists around specific topics or themes can help viewers discover more of your content. For example, if you have a cooking channel, you might create playlists around specific types of cuisine or meal types, such as “Italian recipes” or “quick and easy weeknight dinners.”

2. Use Descriptive Titles and Descriptions

When creating playlists, use descriptive titles and descriptions that accurately describe the content of the playlist. This will help viewers understand what the playlist is about and encourage them to watch more of your videos.

3. Add Your Own Videos and Others’ Videos

In addition to adding your own videos to playlists, consider adding other creators’ videos that are relevant to the theme of the playlist. This can help build relationships with other creators and introduce your viewers to new content.

4. Promote Your Playlists

Promote your playlists across your social media channels and in the descriptions of your videos. This can help drive traffic to your playlists and increase views and engagement on your videos.

5. Update Your Playlists

Keep your playlists updated with your latest videos and remove any outdated content. This will keep your playlists relevant and encourage viewers to keep watching.

Additional Tips for Getting Discovered on YouTube

In addition to using tags and playlists, here are some additional tips for getting discovered on YouTube:

1. Optimize Your Video Titles and Descriptions

Your video title and description are critical for helping your video get discovered on YouTube. Use keywords in your title and description that accurately describes the content of your video. This will help your video show up in search results for those specific terms.

2. Engage with Your Audience

Engage with your audience by responding to comments and asking for feedback. This will help build a community around your content and encourage viewers to share your videos with their friends and family.

3. Collaborate with Other Creators

Collaborating with other creators can help introduce your channel to new audiences and expand your reach. Consider collaborating with creators in your niche or industry to create content that appeals to both of your audiences.

4. Use Calls to Action

Encourage viewers to subscribe to your channel, like your video, and share it with their friends and family. Using calls to action in your videos can help increase engagement and grow your audience.

In conclusion, using tags and playlists is a powerful way to get your YouTube video discovered by the right audience. By using specific tags, creating themed playlists, and optimizing your titles and descriptions, you can increase your views and engagement on YouTube. Additionally, engaging with your audience, collaborating with other creators, and using calls to action can help grow your channel and expand your reach on the platform.